Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most qualified and responsive prospects. Though organic list growth may take time and effort, you will definitely see a high return on your investment.

You don’t need Hollywood quality business videos but make sure that your videos are professional and easy to watch. Things to avoid are shaky hand-held camera work, poor audio quality, bad lighting, poor scripts or lack of coherence in the story as these will all lead to viewers changing the virtual channel. Pay attention to the lighting and use a tripod to create smooth viewing experience. Use microphones and pay attention to the audio. Stories work best so try to tell a story or clearly walk viewers through the video and explain what you’re doing. Make it natural and it doesn’t have to be over-rehearsed, a natural look and feel will go down well for your business marketing videos.

B) Know What You Want: This step should actually precede the first one. Before you go out to find an ideal digital agency for your online marketing needs, you must know your needs. You should at least have a strategy of what you want to do on online platforms.

If you have successfully enticed the readers with your teaser, it is expected that they follow the link you gave for more details. The page that visitors arrived at is called the landing page. It may sound as simple as giving out more product description and instructions on how to purchase such, but actually; it’s not.

A well thought out digital marketing strategy that is dynamic, well thought out and well managed will help your business continually improve its social marketing activities.

Who is your ideal lead and how do you reach them? Create a profile for your best customer(s). This should include things such as age, gender, hobbies, job function, how do they shop (online or at stores), where do they shop, what they read, website do they visit, etc.

Texting promotional codes to people who have requested them is going to be very important. There are a lot of different types of savings that people are going to be able to get by using these promotional codes. They are very popular ways to get people to shop in certain places.

Advancements in digital marketing has made it one of the most cost effective marketing activity there is. Website updates, search engine optimisation, social media and direct mail can be the best ways of reaching your market when budgets are tight. You can launch targeted campaigns that are measurable. Websites and email campaigns can be tracked and data captured which will help you understand what works. Don’t rule out the likes of Twitter just because you think your clients aren’t using it. It’s becoming the fastest growing online tool out there and could become a valuable part of your marketing mix.