So after you have setup the WordPress blog on your site, you need to maximize its capabilities by having the desired additional features. As you know, the advantage of the WordPress blogging platform is that it is designed as a content management system with the ability to run widgets and plugins. And unless you’re doing this, you’ll not be leveraging the potential of the platform.

Problems = Ideas. You can also get ideas by looking at what is the trend out there and capturing some of that vibe. Look at other content and analyze for yourself what is getting hits on it. It isn’t hard to figure that out. Just look at the social signs such as comments or likes, retweets, etc…

Before you hammer out any plan you ought to take some time to do a little research and find out how others are using social media. What are they using it for? How much are they spending on it? Who are they hiring to help them? What innovative campaigns are they using for marketing their businesses through social media?

Although using Ping or similar web services solves the issue of having to deal with too many get inspired sites on a one-by-one basis, the bigger issue is blogging. Many businesspeople find themselves at a loss for subject matter. If you run a frozen yogurt shop then, yeah, you’re probably not going to find enough topics to write a year’s worth of blog posts, let alone keep the blog running strong for the next five or 10 years.

I’m sure you’ve heard one of the rules of social media, where you keep your content to a minimum. But, how do you follow this rule, drive traffic and see the results? Simple–You should implement a social media landing page. ObjectiveMarketer will allow you to create customized content for each platform. It will also let you see the feedback or results from each tweet, share or link.

To illustrate, link builders who practice white hat methods focus on visitors in the first place. Then they focus on getting qualified traffic. And after that social media profiles they focus on improving thought leadership. Finally, the link builder pursues brand promotion along with quality links. That’s the reason this type of link building system works so fine.

If you think that social media is just a fad, think again… Its everywhere, there is literally a social media site for professional called Linked in, where professional meet to discuss jobs, the industries that they are in and post their resumes. There is a social network for internet paroozers… Called Stumbled upon, where you can go and check out what other people think is cool on the web, it a sort of bookmarking site, where you bookmark cool sites for others to check out and you check out cool sites others have out there. There is a social network for questions and answers… Yahoo answers is a place to go to ask and answer questions of all sorts from health and fitness to video games and romance questions.

So, make sure your message is consistent across all your company’s marketing activities, cross pollinate your links to all your accounts, and repurpose your material into something new and fresh. Your home business reputation and brand will look more professional and ultimately lead to more sales.