Blogs are very useful as means to attract our target market. List builder gurus often tell us and encourage us to make blogs since there is that greater percentage where we can build our list. If this happens, we are getting close to what we aim-profit.
OInterest. If your personal or business life is fascinating, then great. There are many successful marketing blogs that detail the exciting lives of company presidents who are also hobby racecar drivers or skydivers. This sort of material can ensure a steady audience.
OHumanity. One of the things that blog readers are most interested to see is the face behind the company. Many blog readers like a company run by people who have similar concerns. Building humanity into your blog by detailing your company’s efforts to help the community, for example, is a great way to build credibility and customer loyalty.
Everyone was blogging from political parties to small business. Many people saw blogging as a way to express their views on the war in Iraq as well as other political matters that were troubling them. Brainstorming became a new informant for media coverage as well as other topics like celebrity news.
Every now and then I get inundated with comment spam to my blog. These comments are usually posted by automated programs that put a short message in your comments that reads something like, “I like your site, lots of good info. Check these out…”, followed by about 5-50 links to their websites.
Warrior Forum often has posters who list blogs with dofollow links enabled. You may have to search around a bit, but they’re there. The problem here is the same problems as numbers 1 and 2 above – namely these blogs get ambushed with spam and the dofollow is changed to nofollow quickly.
You also need to keep your posts clear if you want to be making money with blogs. The spiders that crawl over your content will be looking for sales pitches or nonsensical content. Your blog needs to be commercial free, but you need to write with the intent of your visitors ultimately clicking on the ads. Making money with blogs means knowing how to motivate when you write. If you do not know how to do that, then you may want to take some writing courses or hire someone to write your posts.