It’s true that I have a “regular” website, my so-called “main website,” which I first set up to sell my goods, in this case, men’s and women’s health products. It’s my workhorse, the source of most of my revenue. Most of my sales resulted from generic listings in the search engines, particularly Google.

You may already express yourself in a regular blog. Think about all the communication you’re not delivering by writing everything down: the smug little facial expressions, the tone of your voice, and the clever repartee between you and a partner.

What are spam follow my journey? They are fake blogs that are created by robots in order to foster link farms, attempted search engine optimization, or drive traffic through to advertising or affiliate sites. They contain robot-generated posts made up of random words, with the title linking back to the blogger’s own pages. Many bloggers see them as a way of getting their pages indexed quickly by Google and other search engines. Sifry estimates that about 20% of the aggregate pings Technorati receives are from spam blogs. Most of this fake blog spam comes from hosted services or from specific IP addresses. Those in the SEO world are well aware of this. There are even services like Blogburner that encourage creation of spammy blogs and spam-pinging to get your sites indexed quickly.

Next, find some place to publish your blog. There are a number of sites – both paying and free – that give bloggers a chance to publish their material. You may also want to simply set up your blog on your web site, especially if you already have an active web site.

Your blogging topic can be in any subject area that you choose, but give some thought to your potential clients – don’t make your blogging topic too personal. If you have expertise in a particular area like finance, technology or health, make this the subject area of your blog.

If you don’t already have a blog, creating a blog is your first step. You can do this very quickly. Creating a new blog at blogger.com (which is owned by Google) only takes a minute or two. This is your “sample” blog. Think of this blog as your blogging portfolio.

Instead of using blogs for spam, focus on building content-rich sites and getting high-value links to them. Don’t restrict yourself to just the SEO benefits of blogging. Appreciate the value that blogs can add to your marketing and public relations strategy and use them the way they were meant to be used.