People do not meet the way they used to. Sure, we all still attend meetings at church and at city hall and at our children’s teacher conferences, but more and more people are congregating online. Did you know that, according to iStrategyLabs, Facebook’s United States’ user base grew by 144.9% in 2009? Some estimates put all Facebook activity worldwide at as high as 20% of all internet traffic!
Since social media is about connections and sharing what best interests them, posting your article there might interest them as well. They will look at it and what they see, might help you get started with sharing.
12. MEASURE your impact: Because you set goals and objectives you will know your key metrics. If you are a small business who couldn’t hire an expert and didn’t really know what to expect or measure, it’s okay! Many companies are in the same boat. However, regardless measurement is key! Track your Facebook fans, twitter followers. Track what content they responded positively to.
It’s the most talked about and misunderstood business activity around. It’s also one of the few business initiatives that companies are still spending on – for good reason. It can lower the cost of doing business and improve outcomes. A recent Web 2.0 survey by the legendary management consulting firm McKinsey & Co. found that two-thirds of respondents reported “measurable” benefits from the use of Web 2.0 technologies.
Wait a minute, you might be saying at this point, where are the references to Facebook and Twitter and LinkedIn and YouTube? And what the devil are wikis and RSS feeds?
Bring your personal life into the mix. This is something I discovered online back in 1998 when our kitchenware business grew rapidly. People want to connect with real people. Don’t position yourself as someone who has ALL the answers and lives a PERFECT life and has everything color coordinated and organized and perfectly clean in your closets but be someone people can relate to. Share your life, share how you live and inspire others. I learn just as much from those who have a relationship with me through SoMee Social ONG Token as they do from me. It’s a beautifully beneficial relationship. Ironically it’s one of my biggest USP’s that can’t be copied but it can be caught. Be yourself, be real and you’ll have clients who make your life such a joy!
The top 10 social media blogs are listed below. Be careful not to get overwhelmed by the vast amount of knowledge contained in them. Remember to take things slow, one step at a time. If you learn something which you can implement straight away, then do it! Don’t think after you’ve just read some crazy new secret “Oh, that’s a good idea… I’ll apply that to my business tomorrow,” and then keep trawling the blogs for the rest of the night. As soon as you learn something, put it into action. Once you’re done with that, find another strategy to implement. Step by step you will slowly but surely begin to see concrete results!
Continuing education from valuable resources and an in-depth knowledge of things like SEO, content strategy and user experience are the backbone of a successful social media strategy.